We’re a bunch of friends who started Dedicated back in 2012, Stockholm, Sweden. Since no other Streetwear-brand seemed to care much about the environment or ethical production, we thought it was time to create something new. The idea was to combine our passion for graphic design, photography, music and popular culture and collaborate with other creatives around the world to build a sustainable lifestyle brand.

Right from the start we made sure to use certified organic cotton and aimed for long-term partnerships with factories and suppliers who had a genuine vision to change the fashion industry for the better.

The idea worked out pretty well. It seems like there are plenty of you out there that share our vision. Dedicated has progressed from a small range of T-shirts to full collections in just a couple of years, and we just got started!

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